Innovation and a Product Future | DBU Group – Strategic & Creative Consultancy

Build breakthrough products and services that anticipate demand and define future categories. This pillar moves organizations from insight to execution, translating complexity into clarity, speed, and relevance.

Our Services

Venture & Product Strategy

Blueprints for future-facing offerings including opportunity validation, roadmap design, and alignment with commercial, governmental, or investor mandates.

Business Model Reinvention

Modernization of outdated value models into adaptable, resilient structures built for shifting markets, behavioral change, and technological integration.

Innovation Mapping & R&D Advisory

Structured support for internal innovation programs, including prioritization, pipeline development, sprint frameworks, and idea validation cycles.

Concept Development & Market Testing

Advisory for early-stage concepts turning raw ideas into commercially viable, test-ready prototypes with clear scaling pathways and feedback mechanisms.

DBU Innovation Framework

1. Insight Discovery

Identify unmet needs, market shifts, and innovation white spaces.

→ Trend mapping, user behavior studies, industry scanning, stakeholder alignment

2. Concept Definition

Translate insights into actionable innovation themes.

→ Ideation sprints, concept framing, feasibility mapping

3. Prototyping & User Validation

Build and test early-stage versions of the product or service.

→ MVPs, simulations, journey testing, real feedback

4. Strategic Roadmapping

Create a scalable execution plan.

→ Capability planning, go-to-market, risk analysis

5. Launch & Learn Cycle

Release with agility, measure, and iterate.

→ Beta release, analytics, optimization, integration